No hay nada tan emocionante como comprobar el éxito de una campaña. Y éste es el caso de la empresa Taurus Development Finance. A Redline acudieron el fundador y el director Jerard Phillips para que les ayudara a poner en marcha la marca de una nueva empresa que sirviera de puente entre inversores capitalistas, fondos de alto riesgo e individuos particulares. Una empresa que se iba a dedicar a buscar activamente proyectos financieros de entre 100.000 a un millón de libras que se pudieran financiar en un corto periodo de tiempo en el Reino Unido.
The first task was to produce an eye-catching corporate branding that is both relevant to the product and easily identifiable for the company, creating a feisty looking black bull to reflect the stockbroking term ‘bull market’ and to match the client’s favourite strapline…‘lending without the bull’. That done, the next step was to implement an online marketing plan to target and capture developers seeking finance, which was achieved by escribiendo y diseñando a fully optimised landing page complete with a strong call to action and data capture.
In order for the campaign to produce good quality leads, we researched keywords for both optimisation and to feature in a Google Adwords campaign specifically written to reflect the service offered to drive precisely targeted traffic to the landing page. A combination of A/B testing, close monitoring and fine tuning was adopted to ensure the best possible returns, resulting in loan applications worth over £100m in just over 1.5 months.
Alongside the landing page, we also designed and built a brand new stand-alone website to provide information about Taurus Development Finance. Working closely with the client we produced all of the content including a strong call to action and data capture form on each page. In due course, we will look at creating a dedicated PPC campaign for the website.
Más información acerca de Taurus Development Finance se puede encontrar en la web www.taurusdevelopmentfinance.com.
Watch the below video of Jerard Phillips talking about his experience with Redline Company.
