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TREND : HOUZZ

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The ultimate guide to home design

If you work in a creative field, be it fashion, graphic design or interior design, you’ll know that success depends on talent, know-how and of course inspiration.

It is these types of businesses that benefit the most from the explosion in the popularity of social media sites as visual aids, mood boards and a method of sharing ideas.

As an interior designer, Houzz could be one of the most useful social media tools in your arsenal. It runs equally well as a website, smartphone app and tablet app, using a combination of the words and images to generate a ‘buzz’.

It started as a side project but now has a community of more than 20 million homeowners, home design enthusiasts and home improvement professionals around the world. Called the “Wikipedia of interior and exterior design” by CNN, Houzz has the largest database of home design ideas on the net, with over 1,500,000 high resolution photos.

How Houzz works

Like Pinterest, Houzz is a social network for idea and photo-sharing, complete with lots of high resolution photos of room designs which can be saved as ‘ideabooks’ for reference later. 

One of the most useful features is its ability to connect consumers with thousands of designers, architects, builders and their services and products.

Houzz allows you to upload photos of projects and to chat with others who are interested in home design. Using the ‘find a pro’ feature, consumers can search for a professional in their area and it gives local professionals a platform to promote their business. There are currently 71 professionals signed up to Houzz around Marbella alone.

Another smart feature of this application is that you can add tags to photos of room designs which when tapped will reveal details such as how much the item costs, where it can be bought and if it is available online etc.

If you would like to promote your business on Houzz, Redline Company can set up and manage your account for you on a monthly basis. 

Call 952 816 678 to ask about our social media packages.

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